Reaching future tenants early
Offering private accommodation in today's climate presents a range of obstacles, particularly when it comes to finding the right occupants to meet occupancy targets. With demand across cities varying, accommodation providers find themselves scrambling for sales at the last minute and resorting to costly incentives. By tailoring marketing efforts to fit the specific context of each city, providers can more effectively attract desirable tenants and fill vacancies without resorting to expensive promotions.
Understanding students' accommodation preferences presents a big opportunity. Engaging with them early can offer vital support in finding the right place. UCAS, a trusted brand, provides extensive resources for your data and marketing needs during the student decision-making process.
Supporting students throughout the university journey
In the UK, university applications start around age 17 in sixth form. UCAS stays relevant for the next 18 months. Even as students begin university, UCAS guides them, especially regarding accommodation in their second and third years. This ongoing connection lets accommodation providers engage with students continuously. Raising awareness and consideration gradually, making conversions easier.
Using our data over years, providers can craft evolving marketing campaigns, building a reliable brand that supports students throughout their journey. Rather than focusing on sales at certain times.
Leveraging data and targeting expertise
Partnering with UCAS offers a unique advantage: our extensive dataset allows precise audience targeting. UCAS knows which universities students apply to, their firm or conditional choices, and where they ultimately study. This data enables providers to accurately identify their target audience.
Accommodation providers can boost their visibility and impact through multi-channel campaigns. We offer various engagement channels for students, including social campaigns, display advertising, retargeting, email marketing, and direct communication.
With our extensive dataset and precise targeting options, providers can confidently navigate challenges. They can utilise email campaigns, research capabilities, event engagement, and forecasting tools to effectively reach their ideal audience, establish long-term relationships and meet the changing accommodation needs of students.