The influence of cost of living on student decision making
The cost of living is the topic at the top of everyone’s minds over the past year, and likely to be with us for a while. Students are one particular group that have been affected by rise of cost of living the most, and as prices of rent and food have gone up against a backdrop of maintenance loans being lower in real terms compared with 2021, Universities UK issued a stark warning in December 2022 that “…[students] risk becoming the ‘forgotten group’ in the cost of living crisis.”1 But what about students who have recently submitted their UCAS application for September 2023 entry - what impact has the cost of living had on the decisions they’ve made over the past year? We surveyed and listened to students throughout the 2023 cycle to find out how cost of living factors were influencing the decisions they had made, and those...