Admissions Conference 2021

Sander Kristel joined UCAS Media in February 2018, before taking up the role of Chief Operations Officer in May 2020. He has a diverse background in banking, the hospitality industry, and in one of the largest education providers in his native Netherlands.

He has previously worked for the internet provider Freeserve, before moving into the public sector. Prior to starting in UCAS Media, he was the Director of Adult Services at Worcestershire County Council, where he led 1,500 staff, and managed a budget of £184m. Before that, he worked for the Council as their Director of Commercial and Change, leading on large contracts, transformation, marketing, and other services. Sander’s previous roles have included digital, technology, transformation, and commercial.